Design in the service of an iconic brand
01.Brief
For 30 years, BÉABA® has aimed to be close to parents, supporting and reassuring them in all circumstances.
Playful, clever, and super smart, all products are designed to make the lives of young parents easier, with style and a good dose of fun.
In 2015, Béaba turned to the Entreautre agency to assist them in designing the first adaptive children's chair based on their patented "up&down" system. Since this initial collaboration, BÉABA® regularly seeks the agency's cross-functional approach and our ability to address both product design ambitions and engineering challenges.
02.User experience
The agency responds to various usage and ergonomic issues, such as a portable bathtub or an evolving chair. Thanks to our Design Thinking methodology, we identify strong and weak points from conceptualization, guaranteeing a product architecture centered on the user experience.
03.Innovation
In collaboration with the Marketing and Research & Development teams, we have developed significant innovations for Béaba. The design links user needs and the technical development of the products, while respecting the initial intentions of the project.
04.Product design
Our design tools, such as 3D modeling and realistic renderings, allow you to visualize ideas and anticipate choices of materials, colors and finishes. This preview helps control prototyping and industrialization costs.
Results
Positive impact
The Up&Down chair is manufactured in France and contributes to reindustrialization.
Simplicity
An instantly adjustable high chair, a refillable food pouch, clever and easy-to-use products — that’s the DNA of Béaba.
Satisfaction
Breaking the conventions of childcare to offer an elegant and functional chair that will remain in the home for years to come.
