A few weeks ago, we once again traveled to the bottom of Mont Blanc. After collaborating on several projects with Decathlon, the Quechua team invited us to lead a forward-thinking workshop on the brand's products and services.
Welcomed at the International Design Center in Sallanches, we collaborated with the entire Quechua team and their diverse range of professions (designers, engineers, pattern makers, product managers, retail suppliers, merchandisers, brand directors, etc.). The task was ambitious, but the team's commitment allowed us to bring an external and cross-disciplinary perspective to their needs: imagining what the products or services of tomorrow will be, in a societal and environmental context undergoing significant transformation.
